About breakaway leads - digital marketing made for coaches like you

At breakaway leads, we help cycling, running, triathlon coaches and more attract more leads and grow their businesses, without the guesswork. We’re a team of endurance sports enthusiasts and marketing pros who know exactly how to connect coaches with the right clients. Our approach is specialized, data-driven, and built for results. Whether you're looking for more leads, better conversions, or a smarter way to scale, we’ve got you covered.

Let’s turn your coaching business into an athlete magnet.

breakaway leads digital marketing mac
breakaway leads digital marketing mac

Hi, I'm Aidan

Why I Created Breakaway Leads

I was stuck in a rut with my TrainerRoad plans and wanted to level up with 1:1 coaching, but finding the right coach? Nearly impossible. The ones I did find either only offered generic training plans or charged sky-high prices for personalized coaching, often catering only to pros.

I wasn’t seeing coaches pop up organically, and after asking around, I realized most got clients purely through word-of-mouth referrals. That got me thinking, are coaches missing out on clients simply because they don’t have the time, knowledge, or strategy to market themselves?

With over 8 years of experience in business and marketing (and as an avid competitive cyclist myself) I saw a huge gap in the market. Coaches should be able to spend more time coaching and less time struggling to find clients. That’s why I created breakaway leads—to help cycling, running, and triathlon coaches grow their businesses with smart lead generation, data-driven marketing, and business strategies that actually work. Although the focus is on endurance coaches, we do also help other business in the sports/outdoor sector. See here.

Let’s get your business in front of the right athletes... without relying on luck.

breakaway leads me Aidan
breakaway leads me Aidan